Starting digital transformation
Where do we start a digital transformation project in our business?
The short answer
TEVEL (תבל) starts a digital transformation project with discovery — not with choosing a system: mapping people, systems, data and processes, finding the 'bleeding points' and prioritizing them by impact, cost, complexity and risk. Only once it's clear what isn't working is a solution level chosen — Focused Fix, Core Transformation or Full Transformation.
Step 1: Map
The first question isn't 'which system do you want?' but 'what are you trying to solve?'. Discovery looks at departments, people, systems, workflows, handoffs, bottlenecks and manual work — and searches for bleeding points:
- Time — repetitive actions
- Money — a process that costs more than it should
- People — human hours spent on technical tasks
- Information — data that doesn't reach the right person on time
- Revenue — leads, follow-ups, retention or upsell falling through the cracks
- Customer experience — friction customers feel because of internal operations
Step 2: Prioritize
Each bleeding point is assessed by impact, cost, complexity and risk. That decides what to fix first and which kind of solution fits: an off-the-shelf product, integration, automation, AI or a custom system. Designing the target workflow and architecture comes next — then building.
Step 3: Choose a solution level
- Focused Fix — solve the core problem that brought you in
- Core Transformation — solve the problem and the main causes behind it
- Full Transformation — redesign a broad layer of the digital and operational infrastructure
More questions
Do we need to know what to build before reaching out?+
No. You can come with a pain point rather than a specification — that's exactly what discovery is for.
Do we have to go for Full Transformation?+
No. The recommendation is based on real value, and there's no reason to default to the most expensive option.
What if an existing product solves the problem?+
Then TEVEL will recommend it. There's no reason to build an unnecessary system.